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SAIT Trojans will start a new year of sports competition with an edgier, revamped look to their classic logo and story.
The new logo updates the iconic Trojans red-plumed helmet and was developed based on extensive market research and consultation with students, employees and alumni.
“It was a team effort and that’s what we’re all about,” says Wade Komel, Director of SAIT Athletics and Recreation.
“Our history runs deep in this province and in our institution. Our fresh brand identity is a confirmation of what it is to be a warrior and a teammate. We want that pride to run through campus when you see the new logo — we are all Trojans.”
New armour, same warrior spirit
The sleek symbol and matching mascot were unveiled in August at a pep rally — giving athletes, students, employees and alumni their first glimpse of the Trojans evolution.
As the crowd gathered, DJ 4 Low — a Trojans assistant basketball coach — played hype-worthy tunes before a live dance performance from Beast Machine. A video tribute (above) outlining the new brand story further fueled anticipation before the new logo was displayed to cheers.
The ceremony was a tip of the cap — or helmet — to the history of the Trojans’ brand, beginning with a video retrospective which took attendees on a journey through 56 years of Trojans Athletics.
Connecting past to present, former mascot Troy then burst through a banner as confetti cannons blasted and Athletics and Recreation staff and Trojans athletes followed, proudly displaying their new gear. The crowd got a taste of the action as the athletes, along with Troy, ran down the red carpet, high-fiving as they went.
The as-yet-unnamed mascot was then unveiled. Dressed in red, white and black with a bright red plume on his helmet, he waved a shield emblazoned with SAIT as the crowd cheered.
Trojans brand story
We are courage. We are determination. We are spirit.
We are leaders in our field and on the field.
Active. Ambitious. Purposeful.
We are warriors on the ice, on the court, on the track and in the gym.
We are driven in the classroom and compassionate in our community.
Bold. Inclusive. Modern.
We are tradition and history, with a limitless future.